Spencer Kanis, CEO 3LAB
The luxury skin care brand started working with GBK in January 2007 and continues to work with GBK today. As a start up company prior to participation in GBK Productions, GBK Celebrity Gift Lounges have opened doors to the brand that would not have easily been garnered through traditional marketing efforts. We would never be in Barney’s today if it weren’t for GBK and their efforts.
We received an incredible amount of local and national media exposure, which is directly attributed to 3LAB’s participation in GBK Gift Lounges including a featured mention in the New York Times Newspaper, E! and EXTRA! We averaged over 100 Million Media impressions per event that we participated in.